Yonsei Milk and Yonsei Life Health, operated by Yonsei University, aim to improve public health and support the university’s educational resources by developing top-quality products.
Brand Origin:
Korea
industry:
Consumer
Service Regions:
China
services:
Marketing, Public Realations
Strategy & Engagement
Yonsei
Milk has been strategically positioned as a leading health brand in Korea through China Business Agency’s expertise in media relations, social media management, and event activations. By leveraging partnerships with prominent platforms and influencers, we enhanced the brand’s visibility and engagement with health-conscious consumers. Tailored PR campaigns were designed to educate the target audience about Yonsei Milk’s health benefits while tapping into the latest wellness trends.
Additionally, sponsorships and high-profile event activations, such as supermarket promotions and exhibitions, facilitated direct consumer engagement. These efforts created deeper connections with key markets, establishing Yonsei Milk as a trusted brand both online and offline.
Impact & Growth
The media relations strategy generated substantial coverage in top-tier publications and social media channels, boosting Yonsei Milk’s credibility and reputation. This heightened brand awareness positioned the brand as a top choice for health-conscious consumers.
Increased brand visibility, engagement, and sales through targeted PR campaigns and strategic event partnerships.
Yonsei Milk
Social media campaigns saw significant growth in followers and engagement. Platforms like WeChat and Weibo helped build a loyal community, where consumers actively interacted with the brand’s health-focused messages.
Supermarket events and activations also led to increased sales, with positive consumer feedback reinforcing the brand’s strong market presence. These efforts contributed to Yonsei Milk’s growing recognition and customer loyalty.
