INTERNATIONAL STRATEGY DIRECTOR
Michael Thompson
With a global perspective and local insight, Michael bridges international brands with the unique dynamics of the Chinese market.
Responsibility
International Strategy DirectorExperience
12 yearsExperience
Since joining China Business Agency in 2016, Michael has led cross-border strategy development for global clients, ensuring market entry plans align with Chinese consumer behaviors and regulatory frameworks.
Skills
Career
2011
Advised Fortune 500 brands on their Asia-Pacific expansion strategies, specializing in localization and go-to-market execution.
2016
Brought his expertise to China Business Agency, helping bridge the communication gap between international headquarters and local Chinese teams.
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