COO
Chen Xiaowen
Successful market entry starts with deep local insights and strategic foresight tailored to each brand.
Responsibility
Chief Operating OfficerExperience
10 yearsExperience
Chen Xiaowen has guided over 50 international brands into China, helping them navigate regulatory, cultural, and competitive complexities. Her approach blends structured research with practical execution to deliver tangible business outcomes.
Skills
Career
2012
Joined as a junior analyst with a focus on market trend forecasting.
2015
Became a lead advisor for market entry projects, especially in the consumer goods and tech sectors.
Contact Me
Your email address will not be published. Required fields are marked *