Slaite is an in-house brand of Australia’s FPA Group. A specialist brand in lactoferrin, focusing on baby nutrition and physical constitution.
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Strategy & Engagement
Slaite
partnered with China Business Agency to enhance its brand presence through strategic media placements and sponsorships. The collaboration featured a prominent brand ambassador, Tian Liang, to strengthen consumer recognition and trust. Additionally, targeted TV program sponsorships across Zhejiang TV, Mango TV, and Sohu ensured broad exposure, aligning Slaite with popular media channels that resonate with Chinese families.
The agency also managed integrated PR campaigns, including advertising, media relations, and news coverage to amplify Slaite’s reputation in the competitive nutrition sector. Sponsorships at major events and educational initiatives, such as supporting primary schools, further established Slaite as a brand dedicated to community well-being and child health.
Impact & Growth
Through celebrity endorsements and strategic media placements, Slaite’s brand visibility grew significantly in China. Tian Liang’s endorsement helped strengthen the emotional connection with consumers, boosting Slaite’s credibility in the market.
Enhanced Slaite’s brand recognition, engagement, and market presence.
Slaite
The TV program sponsorships amplified brand awareness among the target demographic, increasing consumer engagement with Slaite’s products. Exposure on major platforms such as Zhejiang TV, Mango TV, and Sohu led to heightened interest and product trials.
Slaite’s community involvement through primary school sponsorships added a layer of trust and social responsibility to the brand, reinforcing its commitment to children’s health. This holistic approach contributed to a significant increase in sales and brand loyalty, driving long-term growth.
