GNT Fine Wines and Spirits, established in 2008, integrates and owns a comprehensive resource chain of premium wineries across Australia, providing fully authorized channel wines with safety and stability.
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Strategy & Engagement
GNT
partnered with China Business Agency to develop a PR strategy focused on establishing strong media relationships and creating engaging content for premium outlets like Sina, BAZZAR, VOGUE, and ELLE. This approach increased GNT’s brand visibility in China’s luxury wine market.
The team also led social media campaigns on WeChat, Weibo, and Douyin, collaborating with influencers to deliver culturally relevant content. This boosted GNT’s online presence and engaged affluent consumers and wine enthusiasts across China.
Impact & Growth
GNT’s media presence grew through strategic placements, enhancing its credibility within the premium wine market and attracting a loyal customer base.
Boosted GNT’s visibility, engagement, and sales in China.
GNT
The brand’s digital engagement led to an increase in online interactions, growing its social media following and fostering consumer conversations. This has been crucial in broadening GNT’s reach.
As a result, GNT’s sales and brand recognition expanded in China, driving long-term growth and solidifying its position as a premium wine brand.
