Experian is a global leader in data, analytics, and credit services, providing innovative solutions that help businesses and consumers make smarter decisions.
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Strategy & Engagement
Experian
’s PR strategy in China focused on enhancing the brand’s visibility, building its reputation as a data-driven solutions provider, and educating the market on the importance of data intelligence in business and personal finance.
We established key media relationships, securing widespread coverage in financial and technology publications. By engaging with industry influencers and thought leaders, we positioned Experian as a trusted source of expertise on data analytics and credit solutions. Additionally, Experian’s participation in high-profile events and webinars helped to foster a deeper connection with key stakeholders, including business leaders and policymakers, while providing a platform to showcase their innovative services and technology.
Impact & Growth
Our media relations efforts resulted in prominent coverage across leading business and tech media outlets, significantly boosting Experian’s brand recognition within China’s competitive market.
Increased brand recognition, expanded media presence, and drove service adoption.
Experian
The brand’s presence at key industry events and conferences not only expanded its network but also provided the opportunity to engage with government officials, financial institutions, and corporate clients, driving greater interest in Experian’s services. Through targeted media outreach, we successfully communicated the value of Experian’s solutions, leading to increased trust and adoption of their products among Chinese businesses.
These efforts directly contributed to Experian’s growth in China, strengthening its position as a leader in data and credit services.
