JCB Card is a globally recognized payment brand, offering secure, convenient, and efficient financial services for consumers and businesses worldwide.
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Strategy & Engagement
JCB
Card, in collaboration with China Business Agency, has developed a comprehensive digital marketing strategy that integrates PR, brand promotion, and event marketing. This strategy ensures consistent messaging across key media platforms, building strong relationships with financial media outlets in China and internationally.
Through new media channels such as Weibo, WeChat, Zhihu, Xiaohongshu, Douyin, and Weixin Video, JCB Card can rapidly boost social media engagement, optimize brand reputation, and build a positive consumer image through word-of-mouth.
Impact & Growth
As a result of its digital marketing efforts, JCB Card has achieved significant media coverage, with a 90% media coverage rate. This demonstrates the effectiveness of its strategy in enhancing brand recognition and trust within the financial sector.
Over 500,000 media views reinforce the brand’s digital presence.JCB Card
Along with PR, JCB Card uses event marketing to directly engage consumers and business partners. Strategic events, supported by China Business Agency, strengthen the brand’s presence in the financial market, generating media coverage and expanding the brand’s reach.
A key element of JCB Card’s success is multi-channel social media promotion. Through platforms like Weibo, WeChat, and Douyin, the brand, with China Business Agency’s support, boosts engagement and reputation in the financial sector.
